Despite a challenging economy that saw many advertising agencies lose clients and staff, Franklin, Tenn.-based BuzzPlant Internet Marketing Group continued to grow in 2009. Now in its ninth year, BuzzPlant specializes in Internet and social media marketing strategies and management, helping clients make sense of social media and leverage it to connect and engage with customers. The agency recently developed iPhone applications for various clients, embracing a platform that allows users to engage with companies in new and powerful ways.
January 25, 2010 -- Despite a challenging economy that saw many advertising agencies lose clients and staff, Franklin, Tenn.-based BuzzPlant Internet Marketing Group continued to grow in 2009.
Now in its ninth year, BuzzPlant specializes in Internet and social media marketing strategies and management, helping clients make sense of social media and leverage it to connect and engage with customers.
The agency has invested in new, sophisticated technology to help track, analyze, monitor and influence online discussions of clients' products and services, helping to strengthen its relationships and deliver better, more personalized service. It also acquired technology that allows BuzzPlant associates to conduct social media audits of a client's brand, and monitor and manage its social media presence.
Recently BuzzPlant developed iPhone applications for various clients, embracing a platform that allows users to engage with companies in new and powerful ways.
"Traditional spending on print and broadcast advertising, billboards, yellow page ads, etc., is down, while spending on the strategic use of social media outlets such as Facebook, LinkedIn, Twitter and blogs is up," said Bob Hutchins, owner of BuzzPlant.
"We are in a niche that is one of the few marketing growth areas, and we anticipate continued expansion in 2010 as we increase our focus on affordable solutions for businesses," Hutchins added.
In addition to its ongoing work with clients such as Thomas Nelson, Readers Digest and Universal Music, BuzzPlant acquired several new clients in 2009, including Bible Glo, an interactive Bible that enables users to experience and explore the biblical world as never before.
BuzzPlant specializes in the faith/family market and has been a leader in faith-based Internet marketing, providing one-stop shop for all Internet needs. The agency was an integral part of the online campaigns for Mel Gibson's The Passion of the Christ and The Chronicles of Narnia movies, and also has executed creative marketing strategies for Sony, Time-Life, General Motors, Twentieth Century Fox, INO Records, Universal Music, Disney, Warner Brothers, Readers Digest, Thomas Nelson Publishers, Zondervan and many others.
In addition to managing BuzzPlant, Hutchins is co-founder of The Faith-Based Marketing Association and Ground Force Network, a network of volunteers across the country who embody grassroots word-of-mouth marketing campaigns.
"Whether we are dealing with our clients or their customers, BuzzPlant emphasizes building relationships based on trust and mutual respect," Hutchins said.
Utilizing expertise acquired through a combined 30-plus years of marketing experience in the faith industry, he and marketing executive Greg Stielstra recently co-authored Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley and Sons Publishers, www.faithbasedmarketing.com). The book was released in April 2009 and quickly landed at #3 on Amazon's "Movers and Shakers" list.
Faith-Based Marketing provides resources to build better relationships between businesses and Christians by helping them truly understand and respect each other. The book and its companion Web site also include a valuable directory of top Christian organizations, churches and events to help marketers and business leaders find out whom to contact and how.
Faith-Based Marketing has sparked national media attention, resulting in interviews of Hutchins and Stielstra by Fox & Friends, USA Today, MSNBC, Neil Cavuto/Fox Business and in other news media outlets.
For more information visit www.buzzplant.com or contact:
Don Beehler
ABC&D Communications
615.566.0776
don(at)abcdcommunications(dot)com
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